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Contact:
Pat Harriman
The Harriman Group
949.370.2075
pat@harrimangroup.com
Franchise Update Media Group
Announces 2009 STAR Award
Winners
New Categories
Added This Year – SEO and Social
Media
SAN JOSE, Calif., Oct. 14, 2009
– Franchise Update Media Group,
the leading industry resource
for franchise development,
announces the winners of its
11th annual STAR (Speaking To
And Responding) Awards, which
included two new categories this
year – SEO and Social Media. The
awards recognize excellence in
lead generation, recruitment,
and industry-wide best practices
in franchising.
The
winners received their awards at
the
Franchise Leadership &
Development Conference,
which was held in Chicago at The
Drake Hotel, Sept. 23-25, 2009.
The franchises with the most
successful practices in
generating leads and identifying
qualified prospects received
awards in five categories:
Website, Telephone, Telephone
and Website, SEO, and Social
Media.
“Generating leads and qualifying
prospects are the growth drivers
of the franchise industry, and
recognizing successful
strategies provides validation
for the winners and an example
for other companies looking to
improve their practices,” said
Therese Thilgen, president of
FUMG. “The addition of the SEO
and Social Media categories
highlights the importance of
utilizing all of the
communications options that are
available to franchises for
their outreach initiatives and
recruitment programs.”
The awards are
determined on the results
compiled by mystery shoppers,
who contact franchises by
telephone, through the company’s
website and through social media
channels. Each franchise is
evaluated according to a list of
standard criteria that document
the length of time it takes to
obtain franchise information and
reach a franchise development
representative.
Posing as ideal franchise
candidates, mystery shoppers
contacted over 100 brands via
their websites and on the
telephone. The winners for 2009
are:
STAR
Awards – Website:
1st Place – Great
Clips, Inc.
2nd Place – PostNet
International Franchise
Corporation
3rd Place – Meineke
STAR
Awards – Telephone:
1st Place – Floor
Coverings International
2nd Place –
Panchero’s
3rd Place – Bijoux
Terner
STAR
Awards – Telephone and Website:
1st Place – Epcon
2nd Place –
BrightStar Healthcare
3rd Place – PostNet
International Franchise
Corporation
STAR
Awards – SEO:
1st Place –
Spring-Green
2nd Place -
BrightStar Healthcare
STAR
Awards – Social Media:
1st Place –
Panchero’s
2nd Place – CKE
Restaurants
“We want to congratulate this
year’s winners for implementing
and executing the processes,
procedures and systems that help
them achieve their growth
objectives,” Thilgen said.
STAR
winners’ photos can be viewed
online at
http://www.flickr.com/photos/franchiseconference.
About Franchise Update Media
Group
Founded in 1988, Franchise
Update Media Group (FUMG)
produces online franchise sites,
magazines, research, books and
conferences in franchising.
Targeting franchise audiences
online, in print and in person,
FUMG delivers a unique
combination of education and
lead-generation sources that
helps franchisors, multi-unit
franchisees and suppliers
achieve their growth objectives.
For more information, please
visit
www.franchiseupdatemedia.com.
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