If you are not experienced at effectively analyzing "tech talk," take the shortcut to better buying and zero in purely on sales results. Conduct your research on various websites using direct-response questions. The sole purpose of your online franchise advertising is to generate quality prospects to sell your franchise to, just as you normally do. If you can't get satisfactory answers to the following questions from a website in business six months or longer, hold on to your wallet! READ MORE.

In our July column we identified five common mistakes franchisors make in their franchise development activities. These mistakes were discussed by state regulators as part of the IFA 2009 Legal Symposium's "Ask the Regulators" session. This column identifies a second group of five mistakes, each addressing specific FDD disclosure requirements. Our objective here is to identify issues or best practices that will enable franchisors to more effectively address state registration/disclosure matters in connection with their franchise development efforts. READ MORE.

Even in tough economic times, franchisors are stepping up and giving back to causes and organizations they - and their franchisees - believe in. Many of these activities fall under the radar, displaced by news and events deemed more immediate or important. What could be more important than raising money and donating time to help those in need, especially when budgets are pinched and time is at a premium? That's why we're taking the time to recognize our contemporary heroes.  READ MORE.

Flourishing Franchisors

Each month, we highlight savvy franchise companies continuing to flourish in this challenging economy. This month we look at U.S. franchisors expanding overseas while the domestic economy remains slow. READ MORE.