Multi-Unit Franchisee Report
December 3, 2009
IT'S CLOSING TIME WITH STEVE OLSON
Key #3 Effective Closing Skills, Part II

In the two previous newsletters, I discussed the Three Key Selling Skills: #1 Follow a Successful Sales Process and #2  Strong Relationship-Building Skills. This month I complete the discussion of Selling Skill #3: Closing Skills. These three skills, essential for making new franchise sales, are appropriate for both new and emerging franchisors, as well as experienced sales pros. READ MORE.

2010 ANNUAL FRANCHISE DEVELOPMENT REPORT
2010: A Growth Odyssey? Development Report Shows Mixed Results

One of the highlights each year at Franchise Update's Leadership & Development Conference is the presentation of the 2010 Annual Franchise Development Report (AFDR). Participants represented 38,800 units (28,300 franchised, 4,600 company-owned, and 5,900 international), and they plan to add 5,360 more franchised units this year through 3,400 franchisees. READ MORE.

TECHNOLOGY
Optimize Your Online Spend: Web Analytics Can Boost Leads

If there were a tool that could help you land more qualified leads and close more deals, wouldn't you want to know about it--and use it--yesterday? There is. And if you're not using Google Analytics, you should be, says Boris Bugarski CEO and president of mUrgent, a company that specializes in franchise websites. READ MORE.

FOCUS ON FINANCE
Two Franchisors Discuss Capital, Incentives, and Strategy

We asked two franchisors if they're seeing signs of economic recovery - and how what they see is affecting their plans for recruiting new franchisees in 2010. One is in the rapidly growing healthcare services field, the other in the highly competitive pizza sector. See if any of their perceptions or programs can help your plans for growth in the coming year!.  READ MORE.

THE WINNERS CIRCLE

Flourishing Franchisors

Each month, we highlight savvy franchise companies continuing to flourish in this challenging economy.  READ MORE.

 

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