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How to Work Franchise Trade Shows
Fanchise shows have experienced an exciting rebirth
during the past few years. The annual International Franchise Expo
in Washington, D.C., as well as regional shows in the U.S. and
international expos, have provided a valuable recruiting venue for
generating qualified buyers.
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Unit
Economics
Tracking unit economic performance effectively can
take some doing. Generally, it involves 1) defining what constitutes
comparable data across individual units, and 2) finding the right
technology for recording and reporting it. Making it work requires
not only strategizing and goal-setting at corporate, but also
involvement and buy-in from franchisees - all in the name of
improving system-wide profitability, one unit at a time.
READ MORE. |
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Balihoo Predicts Top Local Marketing Trends for 2010
According to a white paper from Balihoo, a provider of
local marketing automation technology and services, the merging of
time-tested tactics with new technology will lead the way in 2010.
Balihoo's predictions for local marketing trends this year are
below. See how they stack up with your own.. READ MORE. |
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Fast Franchise News
Breaking franchise news you can use.
READ
MORE. |
Winners Circle
Each month, we highlight
savvy franchise companies continuing to flourish in this
challenging economy. READ MORE.
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