Helping the Wrong People Off Your Bus
So what do you do with franchisees that "aren't making it happen?" The ones who don't fit your formula and, realistically, will never turn things around? How do you make the best of a bad situation? The solution is logical. READ MORE.

Using Social Media for Franchise Development
Franchise Update Media Group recently conducted a survey of social media usage by franchisors who are actively recruiting franchisees. The questions dealt not only with social media in consumer-oriented marketing, but more important for franchise development teams, its use in franchise recruitment. READ MORE.

Turning Failure into a Sales Tool
Franchisors that provide a strong support program to help struggling franchisees should seriously consider using this as a selling point to help make new franchise sales in uncertain times. READ MORE.

Winners Circle
Each month, we highlight savvy franchise companies continuing to flourish in this challenging economy.  READ MORE.