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Boost Referrals, Boost Franchise Sales, Part 2
Referrals are vital to franchise system growth. As
noted in the May FUSR, studies validate the power of referral sales.
Close rates for direct referrals are typically three times higher
than for other leads. According to Franchise Update Media Group's
Annual Franchise Development Report, referrals continue to be a
top franchise sales producer every year.
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