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Boost Referrals, Boost Sales
Today, savvy franchisors with good validation are
jumping their referral sales 25 percent and more by developing
aggressive, well-planned referral programs. Yet many franchise
systems don't capitalize on the full recruitment potential within
their networks.
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Non-Traditional Lead Generators
Nontraditional locations, typically seen as a vehicle
for spreading a franchise brand into new places to reach a captive
audience, also can serve as an additional lead generation tool, part
of your overall development strategy. Let's consider a few
instructional examples.
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Single
or Multi-Unit Development? Which Works for You?
Despite the surging growth in franchisors using
multi-unit development strategies over the past 20 years --
especially the past decade -- this approach is not always a sure bet
for successful franchise growth, and certainly not for every
franchisor.
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Winners Column
Each month, we highlight
savvy franchise companies continuing to flourish in this
challenging economy. READ MORE. |
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