Franchisors Breaking Old Standards
Innovative franchisors seeking to expand their offerings and attract a new pool of franchisees are breaking with tradition and instituting new ideas. Here are a few ideas that have proven effective for the systems that have used them to achieve specific goals as they developed. READ MORE.

Strong Cultures Sell More Franchises, Part 2
In the previous issue of the Franchise UPDATE Sales Report, we defined concepts such as culture and mood, and discussed the importance of a strong corporate culture and its relationship to franchise development. In this issue, we'll show you how to create a great culture - and how that will help you sell franchises. READ MORE.

Investing In Yourself
All franchisors are considering how to maintain or increase market share in the new normal. Nobody can deny that the Great Recession has created more and better real estate opportunities for those who can afford to exploit them and a surplus of qualified operator without assets to operate. READ MORE.

The New Franchise Buying Paradigm
I am a big fan of sales processes. However, I am a bigger fan of buying processes. And when a company's sales process is inconsistent with their customer's buying process, breakdowns occur. Many of the tactics and techniques franchisors counted on in the past appear to be producing diminishing returns in the present.  READ MORE.