Multi-Unit Franchisee Report
March 10, 2010
CASE STUDIES
 


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Measuring Performance: Multi-Unit Franchisees Utilize Unit Economics
Multi-unit franchisee Todd Pulley knows all about measuring unit performance and profitability - even though he had no prior financial background before becoming a franchisee. Over the last 15 years though, he has developed and refined his own system for measuring his unit economics at his four PuroClean locations in New Jersey and Delaware. The effort is paying off. READ MORE.

Discovering Oil: Multi-Unit Operator Strikes it Rich

Darrell Lamb remembers toiling away in the heyday of the mid-90s stock market. He was always searching for new investors, and on the lookout for hot investments. One day some of his advisers told him about an opportunity - a chance to invest in the Express Oil Change franchise. READ MORE.

Old School Communication: Cell Phone Texting Builds Customer Traffic

Considering the wide-ranging abilities of today's smartphones, simple text messaging may seem passe, but it's a basic social media tool that's working wonders for Chris Kramolis' franchise operation. He's been using text messages to build business and compile a database of his customers--and he doesn't see any reason to deviate from something that's working. READ MORE.

REAL ESTATE
It is Time for an Operating Cost Audit? Franchise Tenants Unite

When was the last time you challenged a landlord or property manager about the operating expenses or common area maintenance charges? Probably not recently or never, right? READ MORE.

FINANCE
Capital Access

Dustin Winkle was a victim of the dot-com crash a few years back. While pondering his next career move, he visited with family members who operated some dry cleaning stores. READ MORE.